Videos have become the go-to marketing tool for driving engagements and increasing conversion rates. Whether for marketing or training, videos are memorable and help brands convey their messages in a fun and engaging way.
Even customers love it too. According to Wyzowl, customers watch an average of 2.5 hours of video every day. About 84 percent of people have been convinced to purchase products or services by watching a brand’s video. So here’s an opportunity for you to drive sales over the top.
It doesn’t matter what your marketing or conversion goals are. Whiteboard videos can help you increase signups and sales, drive traffic to your site, and boost engagements.
Now you might be wondering, how can I create whiteboard videos that engage and convert?
This article will provide actionable tips and insights to create whiteboard videos that help you deliver on your conversion goals.
Let’s get to it.
How Whiteboard Videos Help Drive Conversion
Whiteboard videos (or doodle videos) are video styles that bring hand-drawn images and text to life with sounds, narrations, and creative movements. This video style is suitable for creating marketing, informational and educational content.
That’s because it helps you communicate more complex information in simpler ways. And the graphics are easy to understand.
If you are looking to promote your products or services or create explainer videos, whiteboard videos are the perfect cocktails for boosting your conversions or increasing sales.
They are not only suitable for multiple use cases, but they are also profitable. So if you are not using doodle videos to create promotional content, you are missing out on the best and easiest means of engaging your audience.
The Stats Say It All
Marketers, trainers, businesses, content creators, entrepreneurs, and even customers all love videos.
The thing is, people watch an average of 18 hours of online video every week. And one of the key reasons for massive engagements is because videos are great for storytelling.
About 69 percent of shoppers say they prefer to learn about products by watching short videos instead of reading text-based articles, posts, infographics, e-books or manuals, sales demos, webinars, or pitches. Furthermore, about 96 percent of customers have watched explainer videos to learn more about a company’s product or service.
It is no surprise as no one wants to read through multiple lines of text to digest or understand information.
As we mentioned earlier, consumers prefer it. That’s why companies are trying to use video as much as possible to capture users’ attention or sell their brand.
Whiteboard videos also appeal to the ever-growing social media community. Plus, the continuous increase in sharing video content on social media has opened doors for businesses to:
- Effortlessly reach and communicate with their audience
- Sell products and services and enjoy repeat business, and
- Get customer feedback
Businesses that use video for marketing enjoy positive ROI.
About 78 percent of marketers say that video marketing has increased sales. Other marketers have enjoyed increased traffic to their website and click-through rate, while others have acquired more leads.
With whiteboard videos, you can significantly reduce the amount of support calls you receive and enhance customer shopping experiences.
What Does Conversion Mean To Your Business?
Regardless of your conversion goals, doodle videos can help you deliver significant results.
You are not alone! About 63 percent of video marketers measure success based on engagements, including likes, shares, and comments). Other marketers measure success using metrics like
- Video views and reach
- Leads and click-throughs
- Customer engagement/retention
- Brand awareness and PR
- Bottom line sales
- Other determining factors like charitable donations received, verbal feedback, employee onboarding quality and sales call booked, etc.
Let’s look at how whiteboard videos can help you achieve your conversion goals.
Consumers Engage More With Video Content
Whiteboard videos drive more engagements than other media forms. That’s because they combine the elements like images, text, audio, infographics, narrations, artistic expressions to give customers a well-rounded viewing experience.
Because they are visual and auditory in nature, they grab customers’ attention in more ways than other content types. With whiteboard videos, you can create killer scripts, tell complete stories, build emotional connections, and provoke action.
For instance, a beautiful whiteboard video can encourage people to donate to a charitable cause or buy products. The beautiful thing about whiteboard videos is that you can tailor them to suit your target audience.
However, the secret of engaging whiteboard videos lies in your ability to make them fun, captivating, and appealing. The first few seconds should draw your viewers in and keep them from scrolling past your content.
Doodly offers a wide selection of whiteboard video elements to give your video that perfect and personalized touch. You can choose between male and female hands in various sizes and colors, tailor your video to different ethnicities and drive more conversions.
Product Videos Boost Customer Trust
Product videos can boost shopper’s trust in your product, especially if it is sold online. About 84 percent say they have been convinced to buy products or services after watching a brand video.
It can be difficult to decide what products to purchase online without an image or video in practical terms. This habit applies to most online shoppers, including me.
That’s because you’re not sure if the product will meet your expectations. You might be thinking, what if it doesn’t have the features that appeal to me? Or the color, sizing, and quality are different?
The product description isn’t always enough. Customers want to have a visual feel of what they are buying.
Most marketers stop at adding images. However, video is the real deal.
Explainer videos provide detailed information about products or solutions, including:
- Product image
- Product description
- Product feature
- Value proposition
- Use case and
- Step-by-step instructions
These details influence the customer buying decision. They also provide social proof that online buyers need to seal the deal.
When buyers find detailed information about the product, they envision themselves enjoying the service. After several videos and purchases, you’ll build credibility and customer trust over time.
Another great strategy that can help you build customer trust is amplifying your whiteboard videos across multiple platforms. Buyer engagements across various channels further increase buyers’ confidence and boost conversions.
Videos Communicate Your Brand Value
Communicating your brand value has a positive and long-term impact on your sales conversion. Unlike short-term sales strategies like price cuts, freemium or free shipping, building your brand value helps you achieve
- Genuine customer interest
- Investors confidence
- Increased traffic and
- More conversions and sales
You can create Doodle videos that discuss your unique selling proposition, communicate your brand values, build engagement and more personal connections to your brand.
Informational Videos Address Customer Concerns
Customer education offers innumerable benefits, including
- Customer retention
- Customer lifetime value
- Repeat purchases
If you are selling software, informational videos help your users navigate your solution with ease. It also addresses customer concerns and eases their worry that the products may not meet their expectations.
Answering questions that customers hadn’t even thought of can also instill more confidence. It will also eliminate doubts that may prevent them from converting. So, your whiteboard video should address everything from product features and specifications, integration, usage instructions, and how it works.
Think of a video that shows your customers how to download and install your payment app. Or a video that narrates how shoppers can purchase products from your online store.
Providing the answers that customers need before a purchase can make all the difference. When customers get detailed information, they can make repeat purchases and refer other customers.
Video Provides Better Omnichannel Experiences
Most times, consumers don’t just search and buy products. They learn about the products from multiple online and social media channels, including:
- Apps and websites
Creating an omnichannel customer experience allows businesses to serve customers across multiple platforms and channels.
A well-scripted and optimized whiteboard video lets you reach out to more customers and drive conversions across multiple platforms. With video, you can enhance customer experiences throughout their buying journey on every digital channel – whether it’s email, social media, online stores, website content, and more.
According to Harvard Business Review, customers that shop across multiple channels are more valuable. That means you must be everywhere possible. Even more, you should focus on gathering data about the customer buying process and creating engaging videos that appeal to customers.
Simply put, driving video engagement across multiple platforms helps you convert and sell more.
Customers Share Whiteboard Videos More Than Other Content
Video is quickly becoming the preferred marketing content type for businesses and content creators. And that’s because customers are more likely to share videos than other content types. It’s even better when the content is fun, interactive, and engaging.
Video shares are also a form of positive reviews for brands. What makes it better is that 80 percent of shoppers trust the recommendations of friends and family members. So you can bet that a video share will amplify your content, increase conversions and rake in more sales.
Creating Whiteboard Videos that Convert
If you don’t have a video marketing strategy, you overlook valuable opportunities to convert. However, creating any type of video isn’t enough. Your videos should be fun, interactive, and engaging. Above all, it should convert, whether your conversion goal is sales, signups, engagements (clicks, likes, or shares).
Here are some tips for creating whiteboard videos that convert.
1. Create Compelling Scripts that Tell Stories
Whether you are creating whiteboard videos for investments or explainer videos, you should harness the power of storytelling. Moreso, your story should appeal to or match your target audience’s expectations.
Storytelling draws emotions and helps you establish deep connections with your audiences. It also conveys your understanding of the customer’s pain points and how your solution can meet their needs.
When your customers connect with your stories, it sticks to their memories. Plus, they are compelled to respond to your call-to-action. Furthermore, whiteboard videos that tell captivating stories influence customer buying decisions and elicit action.
Your storytelling script needs to achieve the following:
- Describe the problem and customer pain points
- Explain how your product or service solves the problem
- Mention your unique selling points and why your solution is the best option to address customer pain points.
- Outline main product features and support resources
You need to find creative ways of delivering your story in the space of 1-3 minutes or less. Before writing your whiteboard video script, research your target audience to understand their problem and stories that will drive action. You also need whiteboard tools that will help you communicate the story in a unique way.
2. Use Appropriate Characters and Whiteboard Elements
Animations are essential elements of your whiteboard videos. Together with other features, they make your story relatable. So, after creating your script, think of characters that depict your story. Videos that resonate with your intended audience will capture attention and convert faster.
While creating your characters, you should consider factors such as:
- Target audience
- Tone and Language
- General preferences
Remember, the goal is to drive action and increase conversion.
3. Gather Your Tools and Use Typical Whiteboard Elements
It’s the classic whiteboard elements like animations, whiteboards or background, drawing hand, and the movements that make your video catchy. The crystal clear whiteboard makes your text and images visible.
Creating whiteboard videos in the past meant you had to gather lots of drawing tools, cameras, lightings, and an artist. But today, tools like Doodly enable you to drag and drop elements, tell beautiful stories while retaining the value of your whiteboard video.
4. Make Your Videos Fun and Interesting
If you are creating an explainer video, make it fun and fascinating to watch.
Virtually no one wants to spend time watching boring videos. Consumers typically have short attention spans and may quickly move to another content if they are not entertained. That means you may lose out on the opportunity to convert.
So, your tone should reflect a little bit of humor to keep them glued throughout the length of your video. Infusing the fun element into your video could apply to aspects such as:
- Animations and graphic designs
If you get it right, you’d be sure to get engagements, shares, likes, reviews, and referrals.
5. Be Consistent With Your Branding
Whiteboard video helps your customers retain more information. And your brand element is one of the critical details they should remember at first glance.
Branding creates a positive and memorable perception of your product in the customer’s mind. While making your whiteboard video, ensure that they are consistent with your brand elements.
Your brand colors should adorn your story and highlight some vital parts of your content. Be sure to include your logo at the first or second frame of the video and other strategic places. Plus, the video’s color theme should also match your brand elements’ color.
Here what you need to know.
Shoppers prefer to identify with businesses that have a strong brand identity. Your branding should stick to their memories or create digital experiences that attract customers and engage.
6. Don’t Settle for Anything Less Than High-Quality Videos
There are tons of videos on different social media channels. And everyday customers spend hours watching them, so they certainly know quality videos when they see one.
If your video quality is low, the chances are that customers will abandon your video after the first few seconds. Video abandonment translates to higher bounce rates and lower rankings in search engine result pages.
Simply put, when people leave your video or website without taking action, you cannot achieve conversion or sales. You will also end up with a negative ROI for your whiteboard videos.
High-quality videos bring in more customers than low-quality videos. While creating your whiteboard videos doesn’t compromise quality production and delivery.
Be sure to pay attention to the details that will make customers get stuck on your content.
Keep in mind that your audience may engage with your video on different devices and digital channels. Hence the need to optimize your video to deliver quality on multiple devices.
Remember, you may not have a second opportunity to create your customers’ first impression. So, your whiteboard video should deliver an exceptional digital experience.
7. Establish Connections With Every Scene
Before your video production, you should create a storyboard that helps you plan your narratives, scenes, image, and character transitions.
With a professional storyboard, you can tell a story that captures your audience’s attention and keeps them wanting more. Without a well-planned storyboard, you run the risk of creating disjointed stories that may cause your audience to back out after a few seconds.
Remember, you are using your drawings, images, narratives, and text to tell a story. Every scene, drawing, and picture should be connected to the next. It should also flow seamlessly to maintain your viewer’s attention.
Furthermore, it’s not enough to grab the audience’s attention. Your customers should be able to connect to your choice of words, tone, images, and brand elements. Establishing audience connections and creating a visual appeal boosts video engagements and conversions. And that’s because your customer will most likely watch your video till the end, share it with others, and amplify your brand.
8. Hire a Professional Voice Artist
Narrations and voiceovers allow your audience to draw emotional connections to your images and text. So, choosing the right voice is a critical part of your video production.
You should hire a voice artist that connects to your audience in terms of language, age, gender, etc. Their voiceover should also match the tone or reflect the emotions in the story.
To avoid distractions and external noises, you should record your voiceovers in a soundproof room or voice studio. Plus, your choice of background music should resonate with the message you are trying to pass across.
Hiring a professional voiceover artist can be time-consuming. You will have to deal with the hassle of recruitment and auditions. Besides, voice artists may be unreasonably expensive and could drive your production budget over the top.
If you have a lean production budget, you can use Talkia to create professional and human-like voiceovers in different languages. The tool is cost-effective for producing multiple video scripts and allows marketers to add background music to their voiceovers.
9. Create a Powerful Call To Action
Your call to action is that part of the video that tells your viewers what they should do next. Depending on what your conversions goals are, your call to action may include:
- Buy a product
- Download the manual or eBook
- Like, share, or subscribe
- Sign up, or subscribe to an email list
- Visit my website or sign up for a trial version
Your call to action should be clear and crafted in a way that drives action. If you are offering discounts, you can use call-to-actions that communicate attractive offers at first glance. For example, “buy now and get 80% off” or “call today for a free consultation.”
However, your customer will not see your call to action or take action if they back out of your video early. That’s why you need to keep them engaged till the end of the video to convert.
10. Optimize Your Video for SEO
Optimizing your video for SEO improves your ranking on the search engine results pages for relevant keyword searches. It also increases your chances of engaging potential customers and conversions.
According to Marketing Land, 62% of Google searches include video content, so it is essential to use relevant keywords to optimize your video for SEO.
Here are some video optimization strategies that can increase your search engine ranking:
- Use relevant keywords to rename your video files.
- Insert relevant keywords in your video title.
- Optimize your video description by adding popular keywords and search terms.
- Add your video to appropriate categories.
- Tag your video with popular keywords related to your offering
- Upload your video across multiple social media platforms
Types of Whiteboard Videos that Drive Conversions
1. Product Videos
Surveys have shown that customers are more likely to buy products after watching videos about them. Videos boost customer trust and influence their buying decisions. So, your product videos should serve as your sales pitch.
You can use whiteboard video templates from Doodly to create promotional videos that explain how your app, product, or solution solves customer problems. And you’d be sure to drive conversions over the top.
2. Explainers Videos or How-To-Videos
Your explainer video should focus on helping customers solve their problems. When creating explainer videos, don’t be too salesy. Just focus on educating your customers on how your product or service addresses their pain points.
It could come in the form of a step-by-step guide that fixes their problem using your solution. When you solve customer problems, they will most likely make repeat purchases. They may also refer other customers to buy your product or service.
While creating product walkthroughs, put yourself in the shoes of your users. Above all, make the onboarding process or walkthroughs fun and easy. Customers will most likely abandon solutions that are difficult to use, especially if there are many options out there.
3. Sales Videos
Online video ads can help you increase conversion and sales. It’s a proven marketing strategy that works. About 78% of video marketers agree that video has helped them increase sales.
Go ahead and harness the power of whiteboard videos to create sales ads for your product, upload them and drive conversion across multiple channels. Remember, your video will not appeal to your audience if it doesn’t address their pain points or communicate value.
Be sure to use precise audience targeting strategies. You don’t want to waste your ad spend serving sales videos to the wrong audience.
To drive conversion and sales, you can also communicate attractive offers and use powerful call-to-action that inspire action.
4. Videos That Retarget Website or YouTube Visitors
One of the most powerful ways to use whiteboard videos is to retarget people who visited your social media channels or websites but did not convert.
Social media channels like YouTube, Facebook, and Instagram provide audience retargeting features.
You can create a new retargeting campaign on YouTube using a video remarketing list. Then, select the video you want to promote and start your campaign.
On Facebook, you can create a custom audience for retargeting visitors from a specific page on your website, whether it’s your front page, pricing page, or a particular product page.
There you have it. We hope you found some useful tips on how to make whiteboard videos that convert.
Whiteboard videos are useful marketing resources for businesses because they are memorable and drive more engagements than other media types. They are also perfect for creating explainer video complex solutions.
Whether you are creating doodle videos for product, sales, explainer videos, you should tell stories that connect and address customer pain points. Besides, no one wants to hear boring stories. So you should include fun and humor elements to maintain audience attention throughout the video duration.
Your choice of words, tone, language, and other whiteboard video elements should resonate with your target audience. Plus, your branding should create long-lasting impressions in your customer’s memory.
High-quality videos drive more engagements than low-quality videos. So be sure not to compromise on quality. You can engage professional video production companies. Better still, you can use Doodly to quickly create professional whiteboard videos that elevate and distinguish your brand from competitors.
Remember to optimize your video for SEO and create call-to-actions that drive customer actions and increase conversions.