The Power of Storytelling

Sharing stories is an effective way of connecting with people. It is a powerful tool used to breathe life into every successful brand. It is a crucial component of every marketing campaign. Storytelling is the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message. It helps make ideas stick. People love to hear stories because it creates that human connection based on empathy. 

Studies show that people remember stories 22x more than facts and figures alone and it can boost conversion rates by a significant 30%. According to Neil Patel, “62% of B2B marketers rated storytelling as an effective content marketing tactic”.

What if you could create content using your words, visuals, and the power of narrative to tell an enthralling tale? With Doodly you can create an engaging whiteboard video that does just that. 

Stories are the building block of any brand. A relatable narrative will build trust and loyalty. Meanwhile, whiteboard animation is a powerful tool for businesses that helps increase customer retention and participation.

A study about whiteboard animation conducted by Dr. Richard Wiseman who’s a professor of psychology found that whiteboard animation increases customer retention by 15% and their participation rate increased to 66% compared to your typical talking head videos.

As you can imagine, blending Doodly with storytelling is a winning combination.

On one of the questions in Dr. Wiseman’s research, 92% of scribe viewers recalled the answer correctly – 22% more than those who had watched the ordinary video.

How Long Should a Whiteboard Animation Take?

Generally speaking, a whiteboard animation video should be no more than two minutes long. This is because people’s attention spans are super short these days. If your video goes over that, you have a good chance of having your viewers just sign out and go find something else to do.

So, how long is two minutes in actual words? Well, it is about 150 words per minute so if you’re shooting for a two-minute video, that’s about 300 words at the most.

Writing Your Script

Before we can start building our story in Doodly, we need to know what our story is. To do that, we’re gonna need to write a script. Writing can be intimidating for a lot of people however it’s not as hard as you think it is. All you need is just to find the right audience and focus on their problems and not necessarily your product’s features. Consider the emotion you want to evoke in your audience every time they interact with your brand. Your audience may forget what you say, but they will not forget how you made them feel (which is important because emotions drive “purchase” more than logic.

There are three questions we have to consider when writing a script:

Who’s your protagonist? Now that’s a fancy word for the main character and in this case it’s probably your customer. What is their motivation for what they want to achieve or what problems are they facing? How does the character change as a result of the conflict in your story and how did that one step affect them?

Think about how your product or services changes your customer’s lives for the better.

Let’s start by drafting our script’s main idea:

To help us build our story, we’ve used a two-column format for the script:

As you can see, we’ve written our script in two columns: Video and Audio.

Our narration is written in the audio portion. This is what our narrator will use for our voice-over. On the left column is our video column. This is where we placed the visuals that we want to be included in our scene.

Having this two-column script draft is helpful in having an overview of what we want to be included in our animation video. It helps plan the scenes and script well. It makes  everything easier when you start to build your scenes.

Now that we know exactly the flow of our video, it’s time to build our scenes.

Building our scenes

Scene 1:

Scene 1 shows the title of the scene with the picture of our main character.

Scene 2:

In scene 2, we see our main character working on his laptop feeling uninspired, exhausted and hopeless. This is a typical setting we see or experience when we’re having a bad day. Forcing yourself to work just because you need to not because you want to.

Scene 3:

With our main character still working, he receives a message from his boss. He is being asked to come to work early the next day for their meeting with a client.

Scene 4: 

In scene 4 you’ll see his emotional response saying he just wants to quit, he’s too stressed and that he has lost all interest. At one point in our life, we’ve been through such breakdown. People can definitely relate to this scene.

Scene 5:

In scene 5 our character is on his way home from work and he bumps into an old friend who tells him to check out Doodly. As soon as he gets home, he checks it out. He finds it super cool. He starts building his presentation for his big meeting the next day and he’s pretty excited about it.

Scene 6:

He finally gets to work and everybody loves his video. They’re thrilled on how his video turned out. He’s happy once again.

Scene 7:

Scene 7 is the final scene showing our main character jumping in happiness. He is telling everyone that Doodly can help get your creativity back that they could feel the same thing and he included Doody’s website for viewers to see.

As you can imagine this would also be useful for teachers especially if they’re teaching children with different learning abilities or have special needs that require them to think visually.

Here are some more tips that you can apply when creating your Doodly video:

1. Our video will be great with voice-over and music. In creating your voice-over, keep in mind the following:

  • Keep a natural tone of voice and try not to overact.
  • Include pauses so viewers have time  to reflect on what they just watched.
  • If you’re not confident to do your own voice-over, you can hire a narrator on fiverr or somewhere else. You can even use a text-to-speech software like Talkia.

2. Consider using colors in fun ways. If you notice the texts used in our example, we used blue for all of the voice work anytime the character is thinking or talking.

3. Play around with props and see if you can use them to represent something else that may not have been portrayed in the text such as sound or smell. For example, a clock represents time. You can use it to show duration, a person waiting, busy, being late, etc.

4. Use different camera angles. For example, with the character expression we used below, we have dragged and extended him for a close-up look but this character actually has a foot. Now if we use the character as it is, it won’t have the same impact as it does when it is in close-up.

5. Lastly, you can also add different sound effects to bring the scenes alive. You can do that by going to the Sounds Panel > Categories> Sound Effects.

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