If you’ve never created a whiteboard animation video before, the process might seem overwhelming. After all, what should your first step be? And is it better to record your voiceover, then make the video, or should it be the other way around? How do you go about creating a video script anyway?
Worry no longer! In this blog post, we’ll tell you the exact process for creating a great whiteboard animation video.
Step 1: Brainstorm
Before you create your whiteboard animation video, you’ll want to spend some time thinking about your business objectives. What are you trying to accomplish with your video? Lead generation? Donations for your non-profit? Higher sales?
By answering these questions, you’ll establish a clear video goal–which will make it easier not only to create your video, but also to measure its effectiveness after you release it.
Likewise, you’ll also want to consider your target audience. For instance, what are your prospects’ hopes, dreams, and fears? And what stage of the buying lifecycle are they in?
By identifying who your best prospects are–as well as their fears, frustrations, and desires–you’ll develop a clearer picture of what your video needs to accomplish.
Step 2: Create Your Video Script (Optional)
Although a video script isn’t required to make a whiteboard video, a voiceover can reinforce your video’s overall message and professionalism. So, if you do opt to use a video script, this is the stage where you’ll want to start writing.
Stick to a Proven Formula
There are probably as many ways you could write your video script as there are videos out there. However, for the sake of simplicity, we’ll cover one popular script writing formula that’s used in a lot of whiteboard videos:
Let’s take an in-depth look at each one of these components.
One of the best ways to begin your script is by bringing up a problem your customers have. Not only will this get prospects’ attention, but this tactic also makes it easy to segue into the benefits of your solution.
A popular script writing approach is to tell a story about a character who represents one of your customer personas. For instance, take this video by EZ Repair Hotline:
In the video, Joe’s a property manager who’s got his hands full trying to meet new clients, respond to tenants’ maintenance requests, and still spend quality time with his family.
Joe’s a busy guy … even on weekends, he’s stealing glances at his phone while he’s in the movie theater, trying to stay on top of work-related issues. As you can see, this intro sets the stage for introducing the solution, EZ Repair Hotline.
This video is a great example of how you can use storytelling about a customer persona to follow the problem-solution format.
Once you’ve identified the problem your customers are facing and hinted at their stress/anger/frustration/disappointment, you’re ready to reveal your solution.
Now’s a good time to point out that you don’t want to be shy here. When you mention the product or service you’re marketing, be sure to mention its name at least twice. That way if people don’t watch your video in its entirety, you can still promote brand recall.
At this point in your video, you’ll also want to clearly state what your product or service does. For instance, in the EZ Repair Hotline video, we learn that EZ Repair takes tenant calls, coordinates repairs with vendors, obtains necessary approvals, and makes sure repairs are completed successfully.
Having revealed your solution, now you’re ready to explain to prospects how they’ll benefit from it. Again, let’s use EZ Repair Hotline as an example. As you recall, the hotline handles tenant maintenance requests. However, that’s not a benefit.
A benefit is what Joe would enjoy as a result of using EZ Repair Hotline (more quality time, less stress, etc.). So, in this section of your script, you’ll want to stop discussing the features of your solution and instead, focus on how it’ll improve prospects’ lives.
Finally, and perhaps most importantly, you’ll want to conclude your video with a call-to-action (CTA). A CTA is a short directive telling prospects what action they should take when your video concludes. Naturally, this depends on the video’s objectives, but you might say something like, “Visit xyz.com now,” or “Download ABC app now.”
You’ll notice that those CTAs are very direct, rather than wishy-washy or tentative. That’s important, because which do you think is more likely to get prospects to take action: “If you think you might want to learn more, check out xyz.com” or “Go to xyz.com now”? Yep, you guessed it—the latter one.
As you can see, it’s not too difficult to write a video script, although it can take some time to get it just the way you want it.
To speed up the process, you may want to consider copywriting software like Automatic Script. Automatic Script asks you questions about your product or service, then uses proven copywriting formulas to create high-converting video scripts for you.
No matter how you choose to create your script, once you have one you like, it’s time to move on to the next step …
Step 3: Create a Storyboard
During this step, you’ll want to put your story down on paper, visualizing which animations will appear alongside the words of your script.
Although this may sound tedious, you definitely don’t want to skip this part. There are several good reasons for creating a storyboard before you begin actually making your video:
Pacing – When you start imagining the scenes that’ll appear as your script is being read, you may realize that one scene has too many words … whereas another scene doesn’t have enough. That’s why storyboarding is a fundamental part of the video creation process.
By matching the words in your script to the scenes you plan to create, you’ll have a good feel for how well you’ve paced your story … before investing time, money, and effort into a video that doesn’t flow well.
Organization – By taking the time to plan out your video in advance, you’re much more likely to create a video that helps you achieve your desired results.
By contrast, if you skip over this step, you run the risk of a poorly executed video … the kind that requires you to throw out all your hard work and begin again.
Teamwork – If you’re working with a group, you’ll need to get your teammates on board. After all, you want them to buy into the video’s concept, and to do that, they need to know what it is you’re envisioning.
A storyboard creates a visual representation of the proposed video, so stakeholders understand what the end result will look like.
As you can see, while storyboarding does take a little bit of time, it’s far better than having to rework your efforts further down the road due to a lack of planning.
So, how do you go about creating a storyboard? The easiest way is to simply draw one out by hand, but you can also use free software like Storyboarder.
Once you’re satisfied with your storyboard, it’s time to …
Step 4: Create Your Voiceover
When it comes time to create your voiceover, you have three choices:
- Record It YourselfYour first option is to read and record your script yourself. This is the easiest, cheapest way to create a voiceover, so this is the best option if you’re working on a tight budget. However, there’s one potential problem–a lot of people aren’t very good at recording voiceovers.
Voice actors are trained to achieve the right inflection, pitch, and tone … so unless you can say the same, your voiceover may not sound as professional as you’d like.
That’s important because audio quality will determine–in part–whether your whiteboard animation video succeeds or fails. After all, if people don’t like the audio—because it’s low-quality or monotone or whatever—they won’t stick around to watch the entire video.
- Hire a Voice ActorA professional voice actor is skilled at portraying a range of feelings with their voice, like frustration, excitement, sadness, or solemnity. These feelings are what give your video personality and make it more interesting to watch.
Even better, because viewers will enjoy your video more, you’ll enjoy stuff marketers love … like more clicks, likes, shares, and sales.
Now, having said that, a voice actor typically charges anywhere between $100-$250 for a 1-minute voiceover with full commercial rights. So, while this option is appealing if you can afford it, it’s not for everyone.
- Use Text-to-Speech SoftwareAnother option for creating your voiceover is text-to-speech software, which is much cheaper than hiring a voice actor. With text-to-speech software, you just type or paste your text into a screen, choose the voice you want to use, click a button, and voila! You have a full-fledged voiceover.
While text-to-speech software isn’t quite as realistic-sounding as a voice actor might be, it’s gotten pretty close over the past few years–to the extent that most video viewers won’t realize they’re listening to an artificially generated voice if you decide to use one.
Text-to-speech software is also ideal if you don’t like the sound of your own voice, plan to create voiceovers for multiple videos, or just want the opportunity to pick and choose different video voices. If you opt to go this route, we recommend you check out Talkia.
Once you’ve created your voiceover, it’s time to …
Step 5: Collect Graphics & Audio (Optional)
You’re now ready to compile everything you need to make your video. While the Doodly library carries an extensive collection of music, characters, scenes, props, and fonts, you may find there are a few additional graphics you’ll want to use, like your brand logo for instance.
So, during this step, you’ll want to determine what—if any—graphics you’ll need to source and then, either have a graphic designer create them or acquire them from a photo-sharing site online.
Additionally, you might want to collect music or sound effects for your video. Because Doodly provides 150-250 audio files, depending on the membership you get, it’s unlikely you’ll need to do this. Still, it’s something to consider when you reach this step.
Step 6: Create Your Whiteboard Animation Video Using Doodly
With Doodly, it couldn’t be easier for you to create an amazing whiteboard animation video—even if you’ve never made a video before in your life! In fact, the software is designed to be very intuitive, so people without video production or editing skills can get up-to-speed quickly.
Simply choose one of Doodly’s done-for-you scenes, upload your voiceover and any custom graphics, drag-and-drop characters into the scenes you select, then make adjustments to get things just the way you want them. Ta-da, you’re finished!
Truly, it’s a piece of cake, and of course if you run into problems, you have tons of different avenues to get help.
For instance, you can view our Doodly tutorials, check out the Doodly Knowledge Base, open a support ticket with the Doodly help desk, start a Doodly live chat session, or pose questions to our super- engaged Doodly Design Group on Facebook.
By following the process we’ve laid out, you’ll find that it’s easier than ever to make your first whiteboard animation video … so easy, in fact, we think you’ll actually find it fun!
Plus, you’re going to love the results. Time and time again, whiteboard animation videos have been proven to be an unbelievably effective way to educate, entertain, and convert your audience.
So, don’t delay—start “Doodling” today!